Books, not brainwashing
Jan. 24th, 2007 05:32 pmEmail message from the Campaign for a Commercial-Free Childhood:
Are you tired of all the items for sale at your school book fair that aren't books--such as toys, video games, posters, and fashion accessories? Do you think that book fairs should promote reading without promoting TV shows and movies?
At CCFC, we received numerous complaints about the commercialization of book fairs. That's why we've created the CCFC Guide to Commercial-Free School Book Fairs [pdf file format]. The Guide offers tips on how to hold a book fair at your school without corporate marketing or media tie-ins. It also includes a directory of independent booksellers throughout the country that support book fairs.
A Commercial-Free Book Fair is a way for parents and educators to change the commercial culture of schools by doing something positive: You can encourage reading, raise money for your school, and support a local business without exposing children to the brands and media programs that already permeate their lives.
More info at the CCFC site.
Are you tired of all the items for sale at your school book fair that aren't books--such as toys, video games, posters, and fashion accessories? Do you think that book fairs should promote reading without promoting TV shows and movies?
At CCFC, we received numerous complaints about the commercialization of book fairs. That's why we've created the CCFC Guide to Commercial-Free School Book Fairs [pdf file format]. The Guide offers tips on how to hold a book fair at your school without corporate marketing or media tie-ins. It also includes a directory of independent booksellers throughout the country that support book fairs.
A Commercial-Free Book Fair is a way for parents and educators to change the commercial culture of schools by doing something positive: You can encourage reading, raise money for your school, and support a local business without exposing children to the brands and media programs that already permeate their lives.
More info at the CCFC site.
no subject
Date: 2007-01-24 10:56 pm (UTC)Actually, I agree with this-- mostly. For example, I'd still want to see the Clifford books on sale, despite the fact that they became a pretty good pair of cartoons. But My Little Pony crap? Flush it. :-)